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Atlassian: Competition Intensifies With Collaboration Providers

Atlassian makes tools for software teams to collaborate that it sells pretty much entirely over the Internet. It’s a low-overhead business and the model works. For its 2013 fiscal year, Atlasssian had $150 million in revenues, having posted $110 million in fiscal 2012.

The company’s model focuses primarily on providing developer-oriented tools that also serve marketing, legal and the other departments in the organization that are collaborating on software projects.

Founded ten years ago, Atlassian’s success, according to analyst Mark Fidelman, stems from its transparent business model, focus on keeping things simple and a customer-centric culture.

But Atlassian is not infallible. The company has enough muscle to continue its growth but not without facing competitors like project management service Wrike, which recently raised $10 million and developer collaboration platform GitHub, which has $100 million in funding.

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