TigerLogic Corporation engages in the design, development, sale, and support of software infrastructure, Internet search enhancement tools, and a social media content aggregation platform in North America, the United Kingdom, France, and Germany. TigerLogic’s Postano platform helps leading brands create highly engaging social visualizations leveraging the top social networks in use today. The unique way Postano brings together posts from a variety of social networks creates a highly effective way to monitor success and optimize brand and fan engagement.
On January 18th, 2013, TIGR confirmed that a previously announced acquisition of privately held Storycode, Inc., a mobile app publishing studio, has been closed effective January 17, 2013.
Richard Koe, President and CEO, TigerLogic, commented:
We believe the combination of TigerLogic’s Postano social visualization platform and Storycode will create a social platform with unique mobile distribution capabilities. This new platform will allow brands to use original and fan-generated content to develop engaging experiences across web, events, and mobile environment to drive improved consumer loyalty with visually based engagement in real-time. In addition to the complimentary technology, Storycode will add recognized expertise in areas of user experience, data visualization, and creative services.
TigerLogic will hold a conference call to discuss the merger on January 22, 2013 at 4:30 p.m. Eastern Time.
- James McDermott, former CEO of Storycode, has been appointed as TigerLogic’s Senior VP, Mobile and Social
- Justin Garrity, former Chief Creative Officer of Storycode, has assumed the role of VP, Product and Marketing.